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Who are we
Serencroft offers a well-rounded care experience from full-time nursing to personalised daily care within a respectful, community-driven settings. Every aspect, from meals to housekeeping to emotional support, centres on tailored plans and dignity-focused living.
Award Winning for a Reason
Our Philosophy:
Whatever your needs, we are here to support you.
Individualised
Collaborative
Professional

Leadership Team

 

Alyshba Jivraj

Initially graduating as a dentist, Alyshba has since shifted her career focus and spent the last 10 years engaged in the ownership and operation of care homes. With a strong focus on operations, she is dedicated to enhancing the quality of care through effective team management and fostering a positive organisational culture. Her commitment to people-centric practices ensures that both staff and residents thrive in a supportive environment.

Fahreen Jivraj-Maguire

Fahreen is the CEO of Serencroft, bringing over 20 years of leadership experience. She has driven innovation and high-quality care, earning Serencroft accolades such as the Palliative Care/End of Life Award and Outstanding Mental Health Services Provider. Fahreen also spearheaded the launch of a health-tech investment arm to advance healthcare technology. A passionate advocate for ESG principles, Fahreen has positioned Serencroft as a leader in sustainable practices, progressing toward B Corp certification. She actively mentors’ young individuals and shares her expertise in family business succession and leadership at industry forums. Fahreen holds a BSc in Cellular Medicine from the University of Bristol and an Executive MBA from the University of Oxford. She is a member of the Women Presidents’ Organization, Platinum I, the National Care Providers Association, and the Care Leaders Network.

Shahreen Jivraj-Virani

After graduating from Oxford, Shahreen began her career in investment banking at Credit Suisse First Boston, specializing in M&A and capital markets, before becoming CFO at Serencroft. She now leads strategic expansion efforts, utilizing her financial acumen. Despite her demanding role, Shahreen serves as a Director on the Board of Trustees for Child Bereavement UK, demonstrating her commitment to social responsibility. Her balanced approach combines corporate leadership with meaningful philanthropic engagement.

 

B-Corp Certified
We’re proud to be a certified B Corporation – recognised for meeting the highest standards of social and environmental impact. It’s our commitment to doing business responsibly, putting people and purpose at the heart of everything we do.
Discover the warmth of our care community
Come and visit a Serencroft home to see how we can support you or your loved one with comfort, dignity and peace of mind.
Book a tour
Come discuss whether one of our local homes is right for you or your loved ones.

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